I don't if it's run in other countries, but in The Netherlands, the creative agency ACHTUNG! mcgarrybowen created a cool tv commercial for Volkswagen, featuring a young boy that steals the show at a cute girl's birthday party as a transforming car!
And what's more, if you live in the Netherlands, you can get the boy's RoboPak costume from your local Volkswagen dealer! ;o)
But still a pretty cool advertising campaign I think, there's even an app (for Apple and Android) that let you feel even more like a Volkswagen Transformer! ;o)
Haal je eigen kartonnen Volkswagen RoboPak op bij de Volkswagen dealer:
Veel plezier! ;o)